On July 9, 2025, Elon Musk’s xAI officially launched Grok 4, the successor to Grok 3, along with a higher-tier subscription called SuperGrok Heavy priced at $300/month.
What’s New in Grok 4?
- Dual Versions:
- Grok 4 (Generalist): Better at reasoning, structured outputs, and handling NLP tasks.
- Grok 4 Code: Designed for developers code writing, debugging, and smart integration with tools like Cursor AI.
- Multimodal Ready: While text is supported at launch, xAI previews future image (and possibly video) input and generation.
- Meme IQ + Cultural Awareness: Grok 4 understands memes and cultural nuances—part of Musk’s push for less “censorship”.
- Benchmark Beater:
- Outperformed on “Humanity’s Last Exam”—25.4% vs Gemini 2.5 Pro’s 21.6% (without tools).
- With tools, SuperGrok Heavy scored 44.4% versus Gemini’s 26.9%.
- Nearly doubled the next best model on ARC‑AGI‑2 pattern recognition (16.2% score).
Launch Event
Musk premiered Grok 4 during an X livestream on July 9 at 8 PM PT (7 July 10 in India at 8:30 AM IST).
SuperGrok Heavy: The $300/Month Plan
- Offers early access to Grok 4 Heavy, plus future xAI innovations before others.
- Positioned as xAI’s highest-end subscription—above even OpenAI, Google, and Anthropic’s top tiers.
- Includes upcoming releases: AI coding tools in August, multimodal agents in September, video generation in October.
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Controversy and Accuracy
Leading up to the launch, Grok’s prior model produced antisemitic comments, including praise for Hitler and stereotypes, resulting in swift removal and promise of stronger content filters. . Musk admitted the model was “over‑compliant” and pledged better moderation. Still, experts warn these errors reflect larger challenges in AI bias and trustworthiness.
Why It Matters
Grok 4 isn’t just another chatbot update. It shows how Elon Musk and xAI are pushing AI beyond just talking now into reasoning, coding, and real-world understanding.
Here’s why it’s a big deal:
- Better Tools for Developers: With Grok 4 Code, developers can write and fix code faster — like having a smart assistant built into their workflow.
- Faster Innovation: The new $300/month plan gives early access to powerful AI features months before public release.
- AI Competition Heats Up: Grok 4’s strong benchmark results mean xAI is now directly challenging OpenAI, Google, and Anthropic.
Final Thoughts
Elon Musk’s xAI is taking a bold step with Grok 4 offering smarter tools for everyday users and developers, but also opening up a premium path for early adopters who want the most advanced AI now.
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